New Year, New You, New Heights. π₯πΎ Kick Off 2024 with 70% OFF!
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New Year, New You, New Heights. π₯πΎ Kick Off 2024 with 70% OFF!
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ISBN: 9780814433430
Publisher: AMACOM AMERICAN MANAGEMENT ASSOCIATION
Have you ever finished a packed workday and still felt like you accomplished nothing that mattered? You answered every message, sat in every meeting, cleared the small stuff β and the one thing that would actually move your life forward is still sitting there, untouched. That feeling has a name, and Brian Tracy traces it to a simple source: the sense of being out of control.
Here's the part most people miss. How you spend your hours isn't only about output. It's about how you feel about yourself. Tracy points to what he calls the Law of Control: you feel good about your life to the degree that you feel in charge of it. When your days run you, anxiety creeps in. When you run your days, confidence follows. That's why time management isn't a cold office skill. It's emotional.
And the good news is that it's learnable. Tracy insists this is a skill like typing or riding a bicycle β nobody is born with it, and anyone can build it. The promise of this microbook is concrete: gain about two productive hours a day and double what you actually produce. Not by sprinting faster, but by aiming better.
You'll hear how to think before you act, how to plan on paper, how to rank your tasks by consequence, how to guard your focus from the people and devices that shred it, and how to turn dead time into an education. Let's start where Tracy starts β inside your own head.
Picture someone who says, "I've always been disorganized." They say it with a shrug, almost proudly. Tracy argues that sentence is the problem. Your beliefs about your own habits build your reality. If you see yourself as scattered, you'll behave in ways that confirm it, every single day.
So the first move isn't buying a planner. It's rewriting your self-image. Tracy suggests three practical habits: repeat affirmations like "I am well organized" until they feel ordinary, picture yourself as the calm, efficient person who handles things, and act as if you already are that person. Behavior follows identity faster than identity follows behavior.
Then comes the harder question: organized toward what? Because time management is really life management, Tracy says it has to start with your values. Stress often comes from doing one thing while believing in another. Ask yourself plainly β who am I, what do I believe about people, what's my biggest goal in life? Daniel Kahneman's Thinking, Fast and Slow gives the next piece. Fast thinking handles the urgent. Slow thinking decides what deserves urgency at all. Skip it, and you fall into what Ambrose Bierce described when he said the definition of fanaticism is redoubling your efforts after your aim has been forgotten. Peter Drucker put the warning even more bluntly: errant assumptions lie at the root of every failure.
Dr. Edward Banfield of Harvard University spent years studying what separates high performers from everyone else. The answer wasn't background, intelligence, or luck. It was what he called long time perspective. The most successful people think years, sometimes decades, ahead β and then work backward to decide what today requires.
Tracy turns that into a daily practice. Imagine your ideal life five years out. See the work, the income, the health, the relationships. Then look back at today and ask what single step connects the two. This is why the most valuable work you ever do is thinking, not doing. Otherwise you simply reach the wrong destination faster.
Once the direction is clear, put it on paper. Tracy cites the rule that every minute spent planning saves ten minutes in execution β a 1,000 percent return on personal energy. List every step toward your goal, then sort it twice: once by sequence, once by priority. Ask what obstacles stand in the way, what skills you lack, and whose cooperation you need most. For anything with moving parts, he recommends a PERT chart, short for Program Evaluation Review Technique: lay out the steps visually, start from the final deadline, and work backward assigning each person, date, and standard. Dan Akerson, the president of GM, ran complex operations on exactly this kind of discipline. What gets measured gets done.
Tracy's favorite tool costs nothing. It's a to-do list written the night before, so your subconscious chews on it while you sleep. You wake up already knowing where to start, instead of burning the sharpest hour of your morning deciding.
But a list is useless without ranking, so he applies the ABCDE method, and the ranking is based on consequences. An A task carries serious consequences if you skip it. A B task has mild consequences. A C task is nice to do and changes nothing β coffee with a colleague, scanning headlines. D means delegate it. E means eliminate it entirely. The rule is strict: never touch a B while an A is undone, never touch a C while a B is undone.
Why be that rigid? Because Robert Half International estimates that as much as 50 percent of working time is spent on C activities. Half your career, spent on things with no consequences at all. Vilfredo Pareto's 80/20 rule says 20 percent of what you do produces 80 percent of your results. Tracy sharpens it further with the Law of Three: there are three core tasks that generate roughly 90 percent of your value. If you can't name yours, ask your boss today. Then build a not-to-do list, and start saying no.
Tracy asks you to think of yourself as an earning machine. Your greatest financial asset isn't your savings β it's your ability to produce results that people pay for. Everything that feeds that ability makes you richer. Everything that drains it quietly costs you money you'll never see.
So he offers one question to repeat all day long: what is the most valuable use of my time right now? Then picture four quadrants. Urgent and important is the quadrant of immediacy β real fires, real deadlines. Important but not urgent is where your future gets built, and it's the one people skip. Urgent but not important is the quadrant of delusion, where ringing phones and other people's emergencies feel like work. Not urgent and not important is pure waste.
Clarity comes from knowing your key result areas, or KRAs. A KRA has three marks: you absolutely must do it, you're 100 percent responsible for it, and it's fully under your control. Most jobs have five to seven. For a salesperson, prospecting and closing. For a manager, planning, organizing, delegating. Ask yourself why you're on the payroll, and what only you can do that would make a real difference. Then apply the 70 percent rule: if someone else can handle a task at least 70 percent as well as you, hand it off. Delegation isn't laziness β it's how one person's output becomes a team's.
Start a report. Check a message. Return to the report. Answer the phone. Return again. Tracy says that pattern can stretch a task's completion time by up to 500 percent, because every restart forces you to rebuild your momentum from scratch.
What you call multitasking is actually task-shifting, and it has a measurable price. USA Today reported that people who constantly switch between inputs can lose as many as ten IQ points in the moment β roughly the effect of losing a night of sleep. You get progressively dumber as the day goes on. The alternative, drawn from time-management pioneer Alan Lakein, is single-handling: once you begin a task, stay with it until it's 100 percent complete. Close the door. Silence notifications. Finish.
Procrastination is the other thief, and Tracy's twist is that everyone procrastinates β high performers just choose better victims. They deliberately postpone the low-value work. For the tasks that terrify you because of their size, use the salami slice method: cut one thin piece and do only that. Henry Ford said any goal can be reached if you break it into small enough parts. And when resistance rises, Tracy's mental trigger is embarrassingly simple. Repeat "Do it now!" with real energy until your hand moves toward the work.
Here's an uncomfortable truth about serious work: it can't be done in fragments. Tracy says anything worthwhile requires a minimum of sixty to ninety minutes of unbroken time. Six scattered ten-minute windows don't add up to one hour of thinking. They add up to nothing.
You also need to know your rhythm. Internal prime time is when your mind is sharpest β for many people, early morning. External prime time is when customers and colleagues are available. Guard the first for creative work, and never mix it with administrative tasks, which run on a completely different mental gear. Tracy's practical move: arrive an hour before everyone else, work through lunch, stay an hour after they leave. That's three quiet hours added to your day, plus you miss the traffic. A DO NOT DISTURB sign on your door is not rudeness. It's protection.
Then there are the people. A colleague leans in with "got a second?" and forty minutes disappear. Tracy's fix is physical: stand up the moment someone enters. Standing changes the whole dynamic. Say something warm but final β "I was just on my way out. What can I do for you?" β and the conversation compresses itself. Then sit back down and keep working all the time you work.
There's a reason factories repeat the same operation over and over. The learning curve is real. When you do similar tasks back to back, Tracy says you can reduce the time required to complete each task by as much as 80 percent by the fifth repetition. Your hands and your mind stop re-learning the process.
Apply that to your inbox. Instead of reacting to every ping, schedule email in blocks β once or twice a day. Tim Ferris argued the same point in The 4-Hour Workweek, and Julie Morgenstern built an entire book around the title Never Check E-Mail in the Morning, because the first hour of your day is too valuable to spend inside other people's priorities. Turn the notifications off. If a message genuinely matters, the sender will follow up.
The telephone deserves the same treatment. It should be your servant, never your master. Screen your calls, let voicemail do its job, and gather all your outgoing calls into one block with a short written agenda for each conversation. And extend the same respect you want: open with "Is this a good time to talk?" For anything important, schedule the call in advance, exactly as you would a face-to-face meeting. Telephone tag is a game nobody wins.
Try this calculation once and you'll never sit through a lazy meeting the same way. Add up the hourly pay of everyone in the room. Tracy's example: ten people together can easily cost $500 out of the bank account of the company for a one-hour meeting. That's a real purchase. The question becomes whether you bought anything worth $500.
Peter Drucker drew the line clearly: anything more than 25 percent of managerial time spent in meetings is a sign of malorganization. So treat every meeting as an investment. Write an agenda, put the most important item first, invite only the people who are genuinely needed, and start and stop on time. Tracy's favorite format is the stand-up meeting β no chairs, no settling in, no wandering. As the leader, talk less and draw out the group's best thinking.
Information deserves the same ruthlessness. In a knowledge economy, you have to read, but you have to be selective, and the delete button is your closest ally. Tracy recommends the rip and read technique: when you spot an article worth your attention, tear it out or save it to a file, then read your whole stack during downtime rather than interrupting real work. Consider a speed-reading course too. A single course can triple your reading speed with comprehension intact.
Here's a number that reframes your commute. Tracy notes the average commuter spends 500 to 1,000 hours per year in the car. That's the equivalent of one or two university semesters, every single year, sitting in traffic. Most people fill it with radio chatter. You could fill it with audio programs in your field.
That's what he means by learning more to earn more. Your income tracks your ability, and your ability only grows when you feed it deliberately. Beyond the car, he suggests attending seminars or workshops at least four times a year β and choosing practitioners who've actually done the work, not just studied it.
The final investment is physical and almost absurdly simple. Peter Drucker observed that effective executives always have a clean desk. A cluttered workspace sends you constant subconscious feedback that you're disorganized, and your eyes keep darting between competing reminders. Tracy's instruction: keep only the item you're working on in front of you, and file everything else. When people with messy desks are made to clear the surface and work one task at a time, their productivity often doubles or triples overnight. Before you leave tonight, clear your desk. See what tomorrow morning feels like.
Every hour you reclaim is an hour you get to spend somewhere. Tracy's point is that the destination matters more than the speed: your health, your inner peace, and the people who'd notice if you disappeared. One doctor told him he never met a dying businessman who wished for more office hours. Efficiency without balance just gets you to the wrong life faster. Manage your time so you can finally live it.
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Brian Tracy is a Canadian American motivational public speaker and self-development author. He is the chairman and CEO of Brian Tracy International, a counseling company... (Read more)
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